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Eric Cohen

Eric Cohen

Rob and Paul host Eric Cohen, the Founder and CEO of Merchant Advocate which is a firm that helps dentists analyze and manage their merchant services/credit card processing services.

If you’ve ever tried to decipher a credit card processing statement and scratched your head, you’re not alone.  In this episode, Rob and Paul go behind the scenes of the merchant services world with Eric Cohen, the “Robin Hood” for dentists (in Paul’s words) about the lack of transparency with merchant services fees and how dentists can save money on their credit card processing fees. 

Listeners who want to learn more about Merchant Advocate can visit, and they can email Pete Eustic, PEustic@Merchant  Be sure to check out The Dental Nachos page for a free, no-obligation, analysis of your existing merchant services fees here: Click here.  Finally, if you’re looking for a laugh, check out this SNL skit on the “benefits” of using cheques: Click here.

Listeners who want to reach out to Paul can do so at and those who want to reach out to Rob can do so Rob at